Client:
Holley Nutrition & Wellness
Category:
Web Design
UX design
Logo | Branding
Date:
July 2021
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Logo
Holley is a health coach and nutrition motivated to get moms fit holistically without restrictive dieting and sacrifice. We created an Ideal Client persona for the brand and did competitor research. The target audience was females aged 25-40, married and with children. As this was a personal brand we opted for a Wordmark logo with Serif font edited to match the feel of the brand. We also added the arch as a means of presenting more information about the business in a holistic manner.
Colors
Looking at the services and the story the words that came to our minds were feminine and fun. So we used a lighter shade of pink as our primary color and backgrounds. We went with a bolder, contrasting and more fun color for the accent.
